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The Web-Enabled Enterprise

Blockbuster faced competition from Netflix and Walmart.com
Online rentals
E-commerce bandwagon
Digitized movies in the future
Download movie to PC
Several standards standards and technologies enable the Web to deliver rich information
HTTP, HTML, XML
File Transfer
RSS
Blogs
Podcasting
IM
Hypertext Transfer Protocol (HTTP): transfer and download Web information
HTTPS: HTTP secure
Uniform Resource Locator (URL): unique address given to each Web server
IP address
Domain name: constructed with letters
URL also refers to the domain name

Hypertext Markup Language (HTML): helps developer create Web pages
Determines look and location of content
Extensible Markup Language (XML): enables creation of various data types
XHTML: combination of XML and HTML

File Transfer Protocol (FTP): transmit whole files
Used in all downloads
Any type of file
Place file on server for shared use
Post sold products on Web sites

Really Simple Syndication (RSS):
family of XML file formats
Helps users check updates
Communicates short descriptions of content
Allows transmittal of new info
Useful on news Websites

Blog: contraction of Web log
Invites surfers to post opinions and art
Focuses on topic or set of topics
Trackback notifies bloggers about updates to post usage on Web
Used by business

Podcast: publishing sound
Usually voice
Post digital audio file on site
Listen to radio show anytime
Garageband.com
Allows aspiring musicians to post tracks

Instant messaging (IM): real-time chat
Synchronized e-mail
Chat with group is known as chat room
Free applications
AOL instant Messenger
Yahoo Messenger
MSN Messenger
In business
Chat with sales representative

Cookie: file that remembers information about surfer
Record surfer ID
Figures out preferences
Provides convenience to consumers
Temporary cookies installed for single session
Allows for intrusion into privacy
Clickstream tracking: track clicking activities
Spyware: trace and report online behavior

Proprietary Technology:
intellectual property of developer
Local search engine
Shopping cart applications
Wish lists

Web site: Web pages that make up information and links
Needs Internet server
Computer connected to Internet backbone
Business can
Install own server
Contract server
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