Rules for Successful Web-based Business

Business success depends on availability and use of software
Several elements to consider to support B2C commerce

Target customers needing products and services
Most important effort of marketing
Affects blogs and podcasting

Capture the Customer’s Total Experience
Use cookies
Record shopper movements
CRM software creates profiles
Shopper experience becomes asset of business
Tailor Web page to individual customers

Personalize the Service
CRM software and Web page customization software combined
Personalize Web pages
Select type of e-mail content
Respect of privacy issue
Allow customer to tailor products

Be Proactive and De-Commoditize
Prompt e-mail replies expected
Proactive alerts expected
Must take initiatives to de-commoditize products
Commodity: product sold at roughly same price by many vendors
Addition of features prevents product from becoming commodity
Difficult to identify business activities on Internet
Web has been integrated into daily activities
Commerce and E-commerce generally the same thing
Some industries changed drastically because of Web
HTTP is Internet standard controlling Web server addresses
HTTPS has security features
Cookies help store state information about surfer
Many Web technologies are proprietary
Business can maintain its own server or use Web hosting services
Organizations should consider several factors when selecting Web host
Web-enabled commerce classified into B2B and B2C
B2B trading relies on electronic data interchange (EDI) and XML
Wireless handheld computers allow mobile commerce
Online businesses must adhere to several factors to be successful
Spam and spyware are online annoyances
Phishing is a pervasive fraud crime